Head of CreativeLAB, a team of 50 creative people across digital, video, outdoor and print.
More than 25 years’ experience in the advertising and creative industry, formerly creative group head at JWT.
Responsible for a number of breakthrough usage of media – Paper Engineering (Tiger Beer, Swarovski, Qatar Airways), UV Printing in Newsprint (ION Orchard), 3-D Printed Creative (Singapore Business Awards) and On-ground Activation (Courts sleeping pods).
Winner of PANPA (Pacific Area Newspaper Publishers’ Association) Creative Person of The Year award at New York Advertising Festival, Singapore Creative Circle Awards, Marketing Sparks Awards, Asian Media Awards, Marketing Magazine Marketing Excellence Awards and SPH iink Awards.
A marketing-oriented creative with the ability to analyse issues and opportunities
Believer in the power of stories and their tellers. More than 25 years in news and magazine journalism covering news, consumer trends, entertainment, lifestyle, property, travel and education.
Founding head of global award-winning The Straits Times Young Reader department, focused on partnership development, growth and editorial strategy for millennial audiences. Led national campaigns including the RHB-Straits Times’ National Spelling Championship and social innovation hackathon, MCCY-Straits Times Idea Jam.
Author, editor and publisher of young reader titles including 48 Values From The News, and the Little Big Story Book, among others.
Head of SPH Content Lab, repositioning print and digital content teams as a unified department.