Team

Chief Sweet Officer (CSO)

Damien Bray

EXPERIENCE
  • 30 years’ experience in establishing and operating agencies and businesses in the media and marketing space.
  • Managed over $800 million of brand investments into marketing and media services, with experience across most industry verticals and across multi-markets – Australia, Asia, Europe and North America.
  • Board member of ACMA (Asia Content Marketing Association).
KEY SKILLS
  • Team leadership
  • Art and science of marketing
  • Management of marketing services across all modalities
  • Enterprise development, operations and growth
  • Change management
  • Keynote speaking
  • Innovation and transformation
Head of Creative

Tommy Lim

EXPERIENCE
  • Head of CreativeLAB, a team of 50 creative people across digital, video, outdoor and print.
  • More than 25 years’ experience in the advertising and creative industry, formerly creative group head at JWT.
  • Responsible for a number of breakthrough usage of media – Paper Engineering (Tiger Beer, Swarovski, Qatar Airways), UV Printing in Newsprint (ION Orchard), 3-D Printed Creative (Singapore Business Awards) and On-ground Activation (Courts sleeping pods).
  • Winner of PANPA (Pacific Area Newspaper Publishers’ Association) Creative Person of The Year award at New York Advertising Festival, Singapore Creative Circle Awards, Marketing Sparks Awards, Asian Media Awards, Marketing Magazine Marketing Excellence Awards and SPH iink Awards.
KEY SKILLS
  • A marketing-oriented creative with the ability to analyse issues and opportunities
Head of Editorial

Serene Goh

EXPERIENCE
  • Believer in the power of stories and their tellers. More than 25 years in news and magazine journalism covering news, consumer trends, entertainment, lifestyle, property, travel and education.
  • Founding head of global award-winning The Straits Times Young Reader department, focused on partnership development, growth and editorial strategy for millennial audiences. Led national campaigns including the RHB-Straits Times’ National Spelling Championship and social innovation hackathon, MCCY-Straits Times Idea Jam.
  • Author, editor and publisher of young reader titles including 48 Values From The News, and the Little Big Story Book, among others.
  • Head of SPH Content Lab, repositioning print and digital content teams as a unified department.
KEY SKILLS
  • Journalism, editing, team building, publishing
  • Multimedia strategist, storytelling
  • Strategic partnership development, youth mentor
  • Campaign development, project management
Editorial Director
(Brand Newsroom, Govt/Policy Content)

Ken Jalleh Jr

EXPERIENCE
  • Almost 40 years in journalism.
  • Founding editor of two newspapers: The New Paper on Sunday, and Streats.
  • Founding editor and editor-in-chief of Lexean, a news magazine focused on socio-economic issues.
  • Key player in pioneering team that launched The Singapore Monitor and The New Paper.
  • Held a variety of senior editing positions, including The New Paper executive editor and creative editor.
  • Author of two books on POSBank
  • Accredited associate lecturer at Civil Service College.
  • Chief trainer on visual storytelling at STJobs.
KEY SKILLS
  • Creative visual concepts
  • Writing
  • Editing
  • Design
  • Bringing clarity to complexity
Head of Content (Television, Film & Video)

Jonathan Ng

EXPERIENCE
  • Over a decade of experience in building and leading successful content production teams.
  • Two decades of broadcast journalism with global and local broadcasters.
  • Video strategist of SPH English, Malay, Tamil Media (EMTM) group video newsrooms.
  • Account manager of Golden Village Cinema advertising, direct client manager portfolio.
  • Member of Broadcast Advertising and Sponsorship Code review committee, Advertising Standards Authority of Singapore.
  • Chairman of the Advisory Board, MDIS, School of Media and Communications.
KEY SKILLS
  • Leadership Development Programme: change management, digital disruption and staff motivation
  • Pioneer of web-based, live-stream video SPH RazorTV
  • SPH Razor YouTube Silver Play Button: Highest number of subscribers for any media channel in Singapore
Head of Content (Television, Film & Video)

Vim Shanmugam

EXPERIENCE
  • 16 years in creating expansive content in TV, film and digital formats across the world.
  • Over US$500 million in revenue across TV, film and branded content.
  • Proven track record of success with brands, agencies, studios and networks.
KEY SKILLS
  • Content creation across different formats and platforms
  • Epic ideation, innovation and execution skills
  • Diverse international portfolio in story-telling
  • Motivational change agent
  • Highly proficient in client servicing, brand strategy and project management