Schedule: Visual Workshop
1) Participants to…
a) Sign in
b) Give brief personal introductions, including specifics of what they wish to achieve in visual storytelling and communication, whether over EDMs, powerpoint presentations, policy implementation, etc.
1) Think Before You Weep
An introduction to the Think team. Who we are, what we do, who we’ve worked with. The genesis of Think began with the growing and urgent need by Government to communicate — simply, effectively and visually — increasingly complex policy to a broad spectrum of society. Think’s USP is primarily infographics and interpretative journalism, and to bring clarity to complexity.
2) The case for visuals in a digital world
Shorter attention spans, an increasingly distracted generation, the multi-tasking lifestyle of the millennial are among factors that make visuals the key to effective communication. Trends, statistics and anecdotal evidence, including our own experience, bolster the need for show in order to tell or sell.
1) Connecting with your audience
Words are also a form of visual communication. Indeed all visuals and concepts begin with thought, ideation and the written word. But words can also get in the way of visuals, especially when there is a lack of focus and discipline.
i) Clearing the clutter
Exercise: Play the jargon slayer – An exercise In exorcising meaningless chatter
i) The Big Idea: Who’s your hero?
Exercise: Boulders, pebbles and sand – which comes first?
2) When words collude
If a picture can paint a thousand words, so, too, can words portray a thousand impressions. We explore how words can be used to create a persona for your company
i) Words that show: Talking Logos & No-go logos
ii) Art of the Calligram
The Communicative Toolbox:
1) Breaking up is easy to do: STDs, visual formats, sketchicles, colour as visual tools
2) Listicles: 8 reasons to be ridiculist
Listicles are all the rage these days. But what exactly are they? What forms do they take? Are listicles an effective form of visual communication? This session explores the pros and cons of listicles
3) Making pictures perfect: In a world of smartphones and selfies, how to make your pictures stand out?
4) Exercise: Listicles that tickle the toughest audience in today’s digital world
Exercise: Seeking hot-button words
Exercise (optional): Playing with words and fonts – design yourself using logos or calligrams
1) What are infographics?
They are everywhere, if you know how to look. There are some that is integral to your daily lives. They come in all forms but have become so common that we often take them for granted. There are directional infographics, informative infographics, financial infographics. They help make our lives easier. We navigate the world of infographics around us.
2) Understanding charts
How to use pie charts, line charts, bar charts, etc
3) Six steps to effective infographics
There are basic building blocks of creating infographics that also serve as golden rules. These range from mining data to angle-shooting to how to do a critique of what you’ve created and when to hit send.
1) Manga Magic: How to wow the Millenial
2) Cartoons and caricatures: Impact beyond the pale
1) Exercise: Participants will be given a topic to visualize, using the tools and tips gleaned from the day.
2) Final summary, Q & A, course admin